Archives / 2016 / April
  • Using mobile commerce tools to drive in-store purchasing

    Proactively providing information to consumers using their phones when shopping can help drive engagement. When today's consumers have questions, they're never more than a few taps away from an answer. That simple fact has changed the way they resolve debates, search for recipes and shop, no matter where they might be. It's no surprise, then, to see customers standing in front of the shelves at your store with their phones in hand, reading reviews or watching videos of a product in use - even shopping in a brick-and-mortar store has become, to an extent, an online experience.  In fact, research from a 2013 Google study suggests that as many as 84 percent of mobile shoppers use their phones to help make decisions in a physical store. In the three years that have followed, one can only imagine those numbers have continued to climb along with the reliance on and … more

by Ty Hardison

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