Archives / 2013 / April
  • Mobile commerce opens up improved marketing possibilities

    The phrase "retail therapy" is well known among shopaholics. It is a way to make yourself happier by shopping and many people swear by it. In fact, according to reports by Ebates, more than 51 percent of Americans surveyed engage in some form of retail therapy and being able to get a deal ups the feeling to just under 81 percent.According to another study by Swirl, mobile commerce is starting to become a "therapeutic" tool for those that are using retail to feel better. The report found that 53 percent of the 1,000 women surveyed have between one and five shopping apps on their smartphones. However, 76 percent said they prefer to shop in brick-and-mortar locations with their smartphones tucked away.What this shows is that the mobile commerce sector still has a ways to … more

  • Mobile commerce grows beyond just the actual transaction

    Mobile commerce goes beyond just the transaction. Many retailers have spoken about the future of mobile commerce and early versions can be seen in a number of different merchants as big as Apple or as small as the food truck parked up the street. However, as mobile technology advances, the ways that businesses can interact with their customers through the mobile medium is evolving.In a recent ZDNet article, Diarmuid Mallon explained how the opinion of mobile commerce has changed. Previously he has touched on how the next "killer app" will be programs that act as the mobile wallet. However, Mallon points out there are a number of different ways that companies can take advantage of when it comes to mcommerce for both consumers and enterprises."Sure, mobile payments are exciting," Mallon wrote. " … more

  • Mobile commerce to reach $108 billion in 2017

    Many merchants have realized the benefits that mobile commerce can bring to their business. As more consumers make smartphones and tablets a part of everyday life, the chance of retailers needing to deal with this kind of transaction is becoming a greater reality. According to a recent report, that time could be sooner than most think.Released last week by eMarketer, the study predicts that by 2017, approximately 25 percent of online transactions in the U.S. will take place on a mobile device. That is more than double the number that occurred during 2012.In 2013, mobile commerce sales are expected to rise 82 percent from $24.81 billion to $38.84 billion per year. That number will continue to rise and by 2017, mCommerce will generate more than $108 billion in U.S. retail sales.Aside from& … more

  • Summer months see rising temps, rate of mobile commerce

    Anyone that has studied retail trends is is aware of the ebbs and flows that come with the changing of the seasons and holidays. For the most part, when customers are willing to buy is relatively predictable, but the way in which they choose to make those purchases is starting to change.This week, eBay India released the results of a consumer survey to find out how customers planned to shop during the popular summer sales months. The warmer weather means more people are out and about, but the study found that more of them may be turning to their smartphones to finalize their transactions.More than 50 percent of respondents said they plan to make a purchase over their smartphones or tablets from the comfort of their living rooms. They cited the desire to avoid the heat and crowds of … more

  • Tablet POS systems add aesthetic edge to businesses

    Tablet POS terminals are allowing business owners to get crafty with cash register design. Speaking from experience, the first time you make a transaction through a smartphone acting as a POS, there is a "Wow" factor. The associate scanning products, swiping a card and asking you to sign on the screen with your finger on the device in their hand still seems futuristic, but it is the future of retail. Not only that, but it is allowing merchants to get much more creative with their POS terminals.A recent article in the New York Times interviewed several small business owners from around the country that have started using tablets as the basis for their cash register, but they are doing so in increasingly crafty ways. The design and functionality of tablets like the iPad make it possible to create innovative registers instead of the traditional clunky plastic … more

  • Smart implementation of mobile commerce solutions needed for success

    There is a phrase every customer hears at the cash register when they get ready to make a purchase - "cash or credit." However, as technology has evolved, there may be a new payment option that needs to get added to that list, mobile.Smartphones have penetrated nearly every aspect of our everyday lives, from how we search the web to how we play games to how we shop. From digital coupon and loyalty cards to electronic payment options, smartphones have become as important to the commerce process as cash.However, a recent report issued by the Federal Trade Commission (FTC) highlights some key consumer and privacy issues resulting from the increasingly widespread use of mobile payments."Consumers fund mobile purchases using a variety of sources, from credit cards to … more

  • Mobile economy expected to reach $66 billion in revenue by the end of 2013

    Mobile revenue is increasing and expected to top $66 billion by the end of the year. When it comes to the changing mobile economy, not only has its effect on business evolved, but how we define it has as well. In many instances, "mobile commerce" only referred to the revenue generated by app stores. However, as free and "freemium" - no cost programs that use an in-app purchase model for a better experience - and new business strategies like those used by Uber have made measuring the true nature of the mobile economy more complex.First and foremost, we still need to consider application downloads. According to a report from Canalys earlier this week, app downloads increased 11 percent in the first quarter of 2013. In that time frame, a total of 13.4 billion programs were downloaded and in-app purchases topped $2.2 billion. That is an … more

  • Mobile devices help improve brick-and-mortar retail

    Smartphones and tablets are improving the future of retail stores. The retail payment industry has seen some major changes in the last few years as mobile devices have become a viable business tool. While many people may believe that the future of retail sits in the eCommerce realm, a recent report shows that in-store purchases are still the king.According to a new report from Javelin Strategy and Research, 93 percent of total U.S. retail dollar volume happens through point of sale systems. While the prominence of the internet would have you believe it holds the future of sales, mobile devices have changed that. The study also featured a forecast that found mobile POS proximity payments will reach $5.4 billion by 2018.A recent blog post from payment solution provider PayAnywhere spoke about the importance of the mobile revolution. It said that one … more

  • Rumors have Apple getting ready to develop mobile wallet

    According to reports, Apple is getting ready to develop a digital wallet. If you look at the music, cell phone, MP3 player and portable computing device sectors, there is one thing that stands out - Apple dramatically changed all of them. From iTunes and the iPod to the iPhone and iPad, the technology company has revolutionized several industries and created new products, some of which consumers did not even know they needed.Now, according to reports, the company could be setting its sights on the payments market with the creation of a full digital wallet application that could be available within the next two years. This is not the first time Apple has been connected to a payment solution, as many experts speculated that NFC technology would be incorporated into the hardware of the iPhone 5 late last year, along with a digital wallet application - however, … more

  • hybris Partners with VantageB2B to Enable Online Purchasing for B2B and B2G Businesses

    Level 3 card processing, provided by VantageB2B, lowers card interchange expenses for commercial purchasing and government card payments.

    Chicago, IL (PRWEB) April 04, 2013

    hybris, the world’s fastest-growing commerce platform provider ranked “leader” by principal global analyst firms, today announced that it has partnered with VantageB2B, Business Payment Solutions from Vantage Card Services, to enhance the commercial payment processing capabilities of its highly flexible and scalable hybris B2B Commerce solution. The partnership allows B2B organizations to take advantage of commercial payment best practices, lower their related processing expenses and make payment processing more secure.

    “B2B eCommerce is being transformed by the use of commercial card … more

  • From first call to changing commerce in 40 years

    40 years ago the first cell phone call was placed. It may seem hard to believe, but 40 years ago today, the first cell phone call was officially made in midtown Manhattan. Motorola engineer Marty Cooper used the 2.5 pound brick of a phone - think any late 1980s early 90s cell phone from the movies -  to call the head of rival research department Bell Labs' Joel Engel. The conversation was short."Joel, this is Marty. I'm calling you from a cell phone, a real handheld portable cell phone."Cooper told that to The Verge last year in a lengthy interview about the cell phone, how the technology started, where it is and where it can go.When you look at the last four decades, there have been several changes to the technology that have taken it in completely different directions. These include things like the the … more

by Ty Hardison

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