Seattle Seahawks use mobile POS system to get fans out of line and back to the game

The Seattle Seahawks have rolled out mobile commerce options to speed up fan transactions in the gift shop.

Fans of the Seattle Seahawks football team and Seattle Sounders soccer team are known for being some of the most passionate you can find. At a recent Seahawks home game, 64,338 individuals packed CenturyLink Field and set a world record for noise at a sports stadium at 136.6 decibels. Fans with this much passion want to watch the game and not wait in line for merchandise, food and beverages while the action is taking place.

This is why the Seahawks have decided to upgrade their point of sale system and deploy a mobile solution that will help speed up wait times and improve revenue in the process.

A recent article from CIO featured an interview with Nick Johnson, an IT specialist for the Seahawks. With the team being one of the best in the league over the last few years, the stadium is typically packed to capacity, meaning more fans are looking to make purchases while at the game. This led to long lines and missed revenue as fans changed their mind and headed back to their seat instead of waiting and missing the game on the field.

Before the season started, the team deployed 30 mobile POS systems to the newly renovated and expanded Pro Shop. With 7,400-square-feet of store space, more fans can browse items, but the lines grew. Every employee has a portable POS machine that allows associates to run transactions from anywhere in the store. They can also pull people out of line to make payments and speed up wait times.

This kind of system can work for any organization, and with the help of a payment solution provider, any merchant can roll out the future of cash registers.

by Ty Hardison

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