With the deadlines for EMV adoption inching closer, the question of when it will accelerate continues to linger. Already prevalent in Europe and Canada, the use of chip card technology is slowly starting to spread in the U.S. but still has a long way to go before it is the standard in the industry.
A recent article from Bank Info Security examined the current state of EMV adoption in the U.S. The piece features an interview with Randy Vanderhoof, the executive director of the Smart Card Alliance.
"The EMV market for the U.S. is a complicated market because there are a lot of moving parts that need to work together," Vanderhoof says. "One of the things that we found right away is that there are technical issues, as well as questions about how the market is going to get educated about EMV and how consumers are going to get educated about EMV."
He went on to say that there is not going to be a single solution going further. Despite that, Vanderhoof stated that there are plans in motion and within the next two years there is going to be a significant portion of the marketplace that is prepared to start accepting EMV payment technology.
Whether or not EMV becomes the dominant payment option in the U.S., it is clear that organizations need to be ready for it. By partnering with a payment solution provider that is well versed in the art of chip card adoption, any business can be ready for this future technology.