American Express is building on initial success with this year's 2nd annual Small Business Saturday® on November 26th. On one of the busiest shopping weekends of the year, Small Business Saturday is sandwiched between and inspired by Black Friday by Black Friday for the big box retail and Cyber Monday for e-commerce stores. Small Business Saturday encourages holiday shoppers to " Shop Smallsm " at local brick and mortar businesses. Nearly 2.4 million have pledged to shop small on Nov 26 with a 'Like' on the Small Business Saturday Facebook page.
Small businesses can make the most of this day with tools to promote their business with siganage, marketing materials, and by creating and sharing offers. Visit http://smallbusinesssaturday.com/ and http://www.facebook.com/SmallBusinessSaturday?sk=app_214385065292578 to learn more.