Gift & Loyalty Presentation

Gift Cards

A cash-generating product that doubles as a miniature "billboard" in your customer's wallet. Card balances decline as the card is used encouraging repeat visits and limiting cash refunds.

Program

• Card value can be pre-loaded or loaded on site
• Card rechargeable after initial value is depleted
• Can be used to gather customer demographic data on one card

BENEFITS: Why issue Gift cards?

• Increased revenue
  • Increased float and slippage (on average 10-15% of cards are never redeemed)
  • No change given – 100% Value
  • Gift card sales boost ( average 30% more than paper)
  • Additional revenue streams (card sponsorship)
  • Enhanced promotional capabilities to drive incremental sales
  • Encourages return visits to reduce value on card


• Significant operational savings
  • Reduced administrative and reconciliation costs
  • Streamlined procedures at the POS
  • Available as stand-alone solution or integrated POS
  • Reduced theft and fraud

PURE PROFIT: Case Study – Cash Flow Float

The following chart contains actual data from a chain of casual dining restaurants.