eCommerce merchants should use AVS and card verification features
eCommerce businesses should use two built-in card security features when accepting card-not-present (CNP) transactions. When a transaction is submitted to the card payment processor, the authorization approval or decline response is able to determine three things: if the card is in good standing, if the card has been reported lost or stolen and if there are funds available to make the purchase. This approval or decline response is separate from two other responses that are available as card security features: address verification and the card verification value that is only printed on the physical card.
Address Verification Service (AVS) compares the address information that the cardholder provides during checkout to what is on record for that card number at the issuing bank. There are … more