Holiday returns eating into your profits? Here's how to lower your return costs
Every holiday season, as consumers scramble to purchase all the presents on their lists, retailers enjoy the boost in sales as a little gift of their own. However, they are soon snapped back to reality when revenue falls back to normal in January and customer returns start to eat into the stellar profits they recorded before the holidays.
In fact, most U.S. e-retailers can expect return rates of between 20 and 40 percent of their total online sales, according to Rakuten Super Logistics' recently published "Holiday Returns Handbook."
"Most U.S. e-retailers can expect return rates of between 20 and 40 percent."
For businesses without an optimized return process, these returns can cut into profits beyond just the cost of issuing reimbursements — they may lose even more on … more