Enhance your Payroll Check Cashing service at your business with the PayCard. The PayCard can be valuable to your customers and loyal clientele as well as drive repeat business.

The PayCard provides a unique and safe method of running your Payroll Check Cashing business. Instead of having to keep thousands of dollars in cash on hand, you can now simply load the value on a debit MasterCard PayCard. If immediate cash is needed, you can direct your customer to your ATM on location where you can earn additional revenue. If purchases are made, you can accept the debit MasterCard as payment.

Payroll check cashing is quickly becoming one of the fastest growing segments for retailers, supermarkets, gaming establishments, and many other businesses. With more people choosing this option and looking for the convenience of cashing their payroll checks, you now have a tremendous opportunity to bring more revenue to your business and increase customer loyalty.

The PayCard for the Check Cashing Market

In order to increase sales and create new revenue streams, retailers have realized the value in expanding their product offerings beyond traditional goods sold at their stores. Savvy merchandisers also realize the value of providing enhanced levels of service to their customers, particularly in an automated environment. With the highly competitive environment in many geographic markets, offering additional conveniences promotes consumer loyalty and serves as an important tool to attract new customers from competitors. One such program is the debit MasterCard PayCard.

According to recent industry publications, 30 million consumers cash 180 million payroll checks at check cashing establishments each year. Two thirds of these consumers have bank accounts with minimal balance: "the under-banked", while the remainder do not have accounts: "the un-banked". Many of these consumers seek the convenience and security of carrying a MasterCard. Since there is no credit check and everyone is approved, this bilingual credit card program can help you secure repeat and loyal customers.

The typical consumer using check cashing services is a prime target for the PayCard. Privacy and convenience are often issues - they may not use the traditional banking environment because of limited availability (branch hours) and the need for bank personnel involvement. If they do not have a banking relationship, it is typically difficult for them to qualify for a credit card. These situations have spurred the growth of the PayCard service. The card is issued free to the cardholder and provides a valued service for this consumer segment.

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