Every few weeks, it seems there is a new mobile commerce peripheral gaining headlines. Recently it has been announcements by Square and Groupon of tablet POS solutions coming to the market. There are also the persistent rumors of EMV technology being a part of the latest iPhone or iPad which would change the way the mobile commerce landscape.
A recent study from research firm IHL Group found that many businesses are embracing mobile commerce. According to the "Mobile POS: Hype to Reality" report, the shipments of tablets for POS use increased 38 percent in 2013 so far. On top of that, the mobile POS market will surpass $2 billion in hardware and software sales in 2013 as 28 percent of North American retailers plan to adopt a mobile solution by the end of the year.
With all the product announcements comes rumors that have bumped up the hype machine. Despite this, Greg Buzek, the president of IHL Group, was interviewed by PYMNTS and said that many merchants are wisely taking it slow when it comes to the decision-making process.
"But the vast majority of retailers are taking a slow and methodical approach to the use of mobile for POS," said Buzek. "There are key operational issues in device and merchandise security, cash handling, payments, bags, customer service levels and traffic flow that must be worked through, or the use of the devices will be disruptive in a negative way for retailers."
There is a lot of talk about the benefits of mobile commerce and merchants are doing their due diligence before making a purchase of a next generation payment solution.