Study: Mobile commerce responsible for $61.8 billion in sales this holiday season

With the holiday shopping season a few short months away, this is the perfect time for organizations to start preparing their systems for the rush. It is a smart move for retailers to invest in payment solutions that customers are clamoring for, like mobile commerce.

Recently, eMarketer released its latest predictions for the rest of the year and beyond in the mCommerce space. According to the study, mobile devices are contributing to overall commerce sales in two ways. First is as a driver of total sales, as consumers use mobile devices to make purchases, and the second is as a research tool for price comparison.

The report predicts that in November and December, mCommerce will be responsible for $61.8 billion, which is an increase of $8 billion from the year before.

"Tablets are particularly significant for mCommerce sales growth," the report reads. "As more consumers have embraced these devices for lean-back browsing of potential purchases, retailers have made greater efforts to make sure their tablet retail sites and apps are particularly rich and responsive."

The report goes on to say that tablet retail mCommerce sales will hit $26 billion, which will account for 62.5 percent of all U.S. sales in this industry. That is an increase from 56.2 percent that the device was responsible for last year.

While it is clear that the functionality of mobile devices in the hands of consumers is expanding, the same thing is happening for merchants. Sales associates outfitted with a smartphone to ring up purchases is becoming commonplace, especially in small business. Customers are just as likely to come upon a tablet POS terminal as they are a traditional cash register when they step up to the counter. A payment solution provider can help any organization embrace mobile device as a central tool for running their business.

by Ty Hardison

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