Rumors have Apple getting ready to develop mobile wallet

According to reports, Apple is getting ready to develop a digital wallet.

If you look at the music, cell phone, MP3 player and portable computing device sectors, there is one thing that stands out - Apple dramatically changed all of them. From iTunes and the iPod to the iPhone and iPad, the technology company has revolutionized several industries and created new products, some of which consumers did not even know they needed.

Now, according to reports, the company could be setting its sights on the payments market with the creation of a full digital wallet application that could be available within the next two years. This is not the first time Apple has been connected to a payment solution, as many experts speculated that NFC technology would be incorporated into the hardware of the iPhone 5 late last year, along with a digital wallet application - however, that did not happen. Instead the company created Passbook - a pseudo-mobile wallet application that focuses on organizing loyalty cards and tickets and works through scannable barcodes and QR Codes. 

According to Piper Jaffray analyst Gene Munster, Apple could be on the verge to diving into the solution. It would most likely surface with the iPhone 6 sometime in 2014.

He pointed out that many Apple users already have a foot in the mobile commerce waters because of iTunes. The company holds credit card information for around 500 million iTunes users, all of whom make purchases of music and applications both from their computer and mobile devices. Taking the step to a full mobile wallet is not that much of a leap.

"If Apple can recreate the wallet, it would create tremendous stickiness in terms of iOS mobile products," Munster told CNet.

To date, Apple has been a holdout in the mobile payment world as Android, BlackBerry 10 and Windows Phone 8 all support NFC. Despite that, consumers have been slow to adopt the solution. If Apple is to toss its hat in the ring, the mobile commerce landscape as we know it could be changed forever.

by Ty Hardison

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