The battle between Apple's iOS and Android has been raging for the last few years as more consumers take the plunge into the world of smart devices. It has also become a focal point of the mobile commerce push. As more consumers use their devices to help them make purchases, whatever gadget they choose to use could change how companies proceed with their offerings.
According to a recent study by Forrester Research, which surveyed 53,427 adults aged 18 and older, 69 percent of iPhone users have used the device to make a purchase. That is compared with 53 percent of Android users, 35 percent of BlackBerry users and 32 percent of Windows users.
Mobile device owners are also using their devices to research products before they make a purchase. The study found that 86 percent of iPhone users have done research prior to a transaction. Android users are second with 76 percent, followed by 57 percent of BlackBerry and 47 percent of Windows users.
The study also found that companies have noticed this trend and are trying to take advantage. Fifty-four percent of e-business professionals have created an iPhone application and an additional 34 percent plan to launch one by the end of 2013.
"Consumer's expectations are evolving at breakneck speed," wrote Julie Ask, a vice president and principal analyst at Forrester and the author of the new report. "And so the teams responsible for mobile services must move fast, too."
The mobile commerce arena is becoming a more crucial part of the retail world and shows no signs of slowing down. Businesses need to partner with a payment solutions provider to get themselves on board or else they could risk falling behind.