Over 200 million Americans are on the Internet and over 74% of Internet users shop online. eCommerce is expected to reach $310 billion by 2010. Broadband penetration among active Internet users jumped to 71.76% in May 2006.
In 2006, meals taken off-premise are expected to make up nearly 36% of the large full-service chain restaurant sales. Restaurant takeout sales will reach $126 billion by 2007. In one year, off-premise meal sales increase nearly $4 billion, according to Technomic Inc.
As these trends demonstrate, the convergence of the Internet and home meal replacement presents a strong opportunity to restaurants who add online ordering functionality to their web sites. Restaurants have already discovered that an interactive web site is a "must have" for marketing, promotions, coupons, event announcements and more. Just as a brochure web site evolved to an interactive web site, the next generation web site to grow your restaurant features online ordering.
Did you know...?
• The average online order total is 25% higher than phone orders?
• Cost of processing an order online is over 50% less expensive than phone orders?
• Online order errors are virtually non-existent compared to the 5% incurred with phone orders?
Takeout meals are favored by nearly every consumer segment, making it one of the fastest-growing sectors of the restaurant industry. And online ordering is preferred by 63% of customers surveyed. The market is ripe for restaurants who embrace eCommerce.
MenuPromote Is Making It Easy
Internet ordering from full-service restaurants hit an all time high at 28% of the general population. This is a four percentage-pont increase over lat summer (24%). The recent increase is likely due in part to the increasing number of restaurants offering this service.
Source Technomic Inc January 2007