Gift Card Program Benefits at a Glance
  • Increase visits, sales, and average spend
  • Custom unique gift card program best value for advertising dollars
  • Improve customer’s overall experience
  • Increase effectiveness of cross promotions, sponsorships and collaborative marketing
  • Provide direct marketing efficiencies

Company Benefits

  • Enhance image/brand reinforcement – acts like a miniature billboard
  • Strong link to loyalty programs
  • Ability to track purchase history
  • Automate tracking and reporting of program activity

Customer Benefits

  • Ensure that money will be spent where giver intended
  • Great gift item – more personal than cash
  • Added convenience – perceived value of plastic is high
  • Dedicated customer service
  • Safer than cash

Employee Benefits

  • Ease of use and fewer administrative tasks
  • Fun to sell, Server Sales Contests for great prizes