Pre-loaded Promotional Cards
What's the lifetime value of a new customer? Now how much can you give someone to give your business a try? With a pre-loaded gift card direct mail campaign, you can design a program to draw in new customers. These "electronic card coupons" are perceived to be much more valuable than paper coupons and promotions and because they get placed along with consumers' credit card, they are far more likely to be saved and used.
Co-Op Advertising / Collaborative Marketing with Gift Cards
Teaming up with a complimentary business or product, a community organization, your favorite charity, or using co-op advertising dollars from a supplier are great ways to use gift cards. Use your imagination - and use gift cards to make it happen.