By now, seeing an employee use a tablet in a retail establishment is not shocking. Many companies have rolled them out as a way to improve inventory control, information accuracy and the customer experience. While organizations of all sizes can benefit from adding tablets into daily workflow, many small and medium sized businesses (SMBs) can use these devices to take operations to the next level.In a recent blog post for Tech Republic, Will Kelly talked about all the ways that smaller operations can benefit from adding tablets — many of which require specific applications to be successful. These include things like tracking shipping needs, creating and sending invoices, contract and document signatures and record reviewing. With a secure system in place, … more
It is safe to say that mobile commerce is going to play a major role in the future of the retail industry. More consumers than ever before are using smartphones to check prices and make purchases.In a column from Marketing Magazine, contributor Phil Johnston examined the current landscape with the help of a study conducted by his company, Havas Worldwide. The survey of 10,000 adults from 31 countries found that 22 percent of respondents have used a mobile device to make a purchase in some way. On top of that, 38 percent of prosumers—a specific category of consumers that are plugged into technology trends—have done so as well.According to Johnston, physical retailers should be concerned by these new numbers and trends. However, rather than claim that … more
If there is a smartphone or mobile device in your possession, there is a good chance that you have used it for some form of mobile commerce. Today's mobile devices carry a myriad of features, and gadgets can be used to Google a product to compare prices or to find the closest retailer that carries a particular item. The popularity of these actions are all a part of the mobile commerce boom. The IT and business consulting firm Capgemini has released its most recent eRetail Sales Index and the data shows that mobile commerce is growing by leaps and bounds. According to the year-on-year numbers, from June 2012 through June of this year, sales through mobile devices increased 136 percent. This increase is consistent with monthly growth, as the number increased by 8 … more
It is impossible to deny that smartphones and tablets have a place in the future of many daily tasks. One of these areas is mobile commerce and some experts believe that it could be the most influential platform of the future.A recent article from the Huffington Post features a round up of several reports that show how important mobile devices will be to the future of the consumer experience."According to market analysis and fellow mobile blogger, Horace Dediu, smartphones are the fastest and most ubiquitous consumer devices in the history of consumption," the article reads. "Well beyond the staggering consumption is the ubiquity of these devices. Where keys, purses and wallets are left at home, in the car or in gym lockers, our mobile devices remain closely tethered to us … more
While many experts have been quick to say that mobile commerce is going to play a major role in the future of payment solutions, it will ultimately be consumers that prove them right or wrong. If recent reports are to be believed, the future is closer than you think.According to a survey conducted by PayPal, 29 percent of customers would rather pay with their smartphones than with cash or a credit card. That goes along with another finding that nearly one third of Americans, if told they could only carry a single item with them when leaving the house, would choose a smartphone and 86 percent wished they did not need to carry a wallet at all.This shows that consumers are ready for a mainstream mobile commerce shopping experience, but it is businesses that are falling behind.This is … more
It is impossible to deny that technology is influencing how a number of different sectors operate. This doesn't just include hardware but also software and other tools like social media. Every industry is experiencing it, especially as the influence of the Millennial generation becomes more important. A recent Fast Casual guest column features an interview with marketing expert Jeff Fromm. According to him, will 80 million members that are plugged into the latest technology and platforms, Millennials are "the largest and most influential generation of consumers ever."
This is because social media has turned shopping and eating into an event. Many consumers find the need to Instagram, Facebook and Tweet where they are and what they are doing. On top of that, mobile commerce options like … more
Tablets are a popular computing device. That is an obvious statement, considering that according to an IDC study, this year nearly 250 million of them will be sold worldwide. As the years go on, that number is going to rise until they reach nearly 600 million units by the end of 2017. By comparison, PC sales will remain relatively flat and hover around 360 million annually over the same time frame.With more tablets in consumer hands, it is easy to make the link that more will start showing up in a place of business, regardless of the industry. In a retail setting, it could become commonplace to see a sales associate use a tablet to check on product information and availability and even run full transactions.With the right applications and a secure wireless network, … more
What is being billed as the largest antitrust settlement ever at $7.25 Billion, The Payment Card Interchange Fee and Merchant Discount Antitrust Litigation settlement received preliminary court approval back in November 2012. All merchants in the class action suit were notified that they had until May 28th to opt out. With this deadline behind us and only about 7,000 merchants out of more than 7 million merchant class members formally opting out, final court approval is exceedingly likely.
Many of the merchants that did opt out were very large merchants like Amazon.com, 7-Eleven, CVS Pharmacy Inc., Target Corp., Macy’s Inc. and Wal-Mart Stores Inc. who opted out over concerns that the settlement gave Visa and MasterCard too much freedom to raise rates in the future. In choosing to … more
It is impossible to deny the fact that mobile commerce is an increasingly important tool in a number of business sectors, including retail. As the functionality of smartphones and tablets continues to advance, using these devices to increase revenue and improve both the user and customer experience is almost becoming a necessity. However, it takes much more than just buying a tablet POS system to make it the smartest solution.Recently Jeremy King, the European director of the PCI Security Standards Council, was interviewed by Bank Info Security. He mentioned that while merchants of all sizes are updating their point of sale solutions and adding a mobile component, card security is often an afterthought. This is because the PCI compliance issues are more complicated."[There … more
The battle between Apple's iOS and Android has been raging for the last few years as more consumers take the plunge into the world of smart devices. It has also become a focal point of the mobile commerce push. As more consumers use their devices to help them make purchases, whatever gadget they choose to use could change how companies proceed with their offerings.According to a recent study by Forrester Research, which surveyed 53,427 adults aged 18 and older, 69 percent of iPhone users have used the device to make a purchase. That is compared with 53 percent of Android users, 35 percent of BlackBerry users and 32 percent of Windows users.Mobile device owners are also using their devices to research products before they make a purchase. The study found that 86 … more