The increasing usage of mobile devices in the payments space is causing merchants to rethink the way they interact with customers. Businesses have to be mindful of trends pertaining to mobile commerce, particularly those that dictate behavioral changes.

For example, studies show that individuals are more likely to visit a mobile website with a purpose than they would if they were on their desktop computer. The idea of mindless web browsing is far more applicable to traditional computing environments, as online users go from page to page while at work or on their home computers. There is a far greater chance that someone who lands on a web page on their mobile device is going to do something other than look around. This is why sales conversions take place more often on mobile.

According to a recent comScore report, 61 percent of searches on laptops and desktop computers result in local purchases. Meanwhile, 78 percent of searches on mobile devices resulted in such purchases. This was addressed in a Mobile Commerce Press article.

"Consumers appear to be more active in searching for products on mobile devices than on stationary computers," the article says. "Mobile searchers are more likely to power sales, which is why more businesses are beginning to take steps to engage mobile consumers more aggressively."

As mobile phones and tablets continue to overtake desktop computers, merchants must ensure they have the proper tools in place to manage mobile commerce transactions. Working with a merchant account services provider will help organizations leverage their tools to accommodate mobile consumers as their behavior changes.