It's no secret that mobile payments will play a major role this year during the holiday shopping season. Earlier this fall, an article in Practical eCommerce projected that 16 percent of eCommerce purchases this season will be conducted on mobile devices, and that doesn't include those who bring their devices to brick-and-mortar retailers to scan or tap them to make in-person purchases.
As a result, retailers must be more cognizant than ever of the impact mobile spending can have on their business and they have to begin considering mobile devices as an extension of their customers. When companies evaluate their potential customers, they process a large volume of data and utilize that information to better construct marketing strategies and other customer facing operations. … more