% of Consumers who have Ordered Online:
54% of 18-20 year olds46% of 21-2450% of 25-3444% of 35-4423% of 45-5430% of 55-6429% of 65-747% of 75+
Incentives were found to be effective in luring customers to online ordering. Nearly 58% who have ordered food online note they have done so in response to an offer they saw on a website, while 37% have been influenced by an offer received in an email.
For those who have ordered online from a computer, seven of 10 (70%) report that their most recent order placed was a repeat order.
Bottom Line: If you have a web site … more