Contents tagged with Mobile Commerce

  • Why knowing your customers' mobile devices will assist you this holiday season

    November 26, 2013
    Knowing what device your customers are using can help ensure you are able to better process mobile payments.

    It's no secret that mobile payments will play a major role this year during the holiday shopping season. Earlier this fall, an article in Practical eCommerce projected that 16 percent of eCommerce purchases this season will be conducted on mobile devices, and that doesn't include those who bring their devices to brick-and-mortar retailers to scan or tap them to make in-person purchases. 

    As a result, retailers must be more cognizant than ever of the impact mobile spending can have on their business and they have to begin considering mobile devices as an extension of their customers. When companies evaluate their potential customers, they process a large volume of data and utilize that information to better construct marketing strategies and other customer facing operations. … more

  • Holiday season prime for new POS systems

    November 15, 2013
    The holiday shopping season can be easier for businesses that use mobile commerce.

    As we pass through November, retailers are in the beginning of what is the busiest time of the year. The shipping industry is predicting record numbers of packages being put in the mail and malls already have Christmas carols playing and a North Pole setting created for kids to get their yearly picture taken with Santa Claus.

    It seems as though the holiday shopping starts earlier and earlier every year. Some merchants this year are opening on Thanksgiving and staying open for close to 48 hours of sales. However, this is far from a new trend and a recent Slate article tracked it all the back to the Victorian era.

    "Like so many of our retailing habits, early shopping dates back to the late Victorians," the article reads. "Along with inventing cash registers, mail-order … more