The increasing usage of mobile devices in the payments space is causing merchants to rethink the way they interact with customers. Businesses have to be mindful of trends pertaining to mobile commerce, particularly those that dictate behavioral changes.
For example, studies show that individuals are more likely to visit a mobile website with a purpose than they would if they were on their desktop computer. The idea of mindless web browsing is far more applicable to traditional computing environments, as online users go from page to page while at work or on their home computers. There is a far greater chance that someone who lands on a web page on their mobile device is going to do something other than look around. This is why sales conversions take place more often on mobile. … more