In the case, Pineda v. Williams-Sonoma Stores, Inc., the California Supreme Court recently ruled that a ZIP code constitutes ‘personal identification information' as that phrase is used in California Civil Code section 1747.08 and that requesting and recording a cardholder's ZIP code is prohibited if it is requested as part of a credit card transaction.
The California Civil Code Section 1747.08 does indicate exceptions which would allow the ZIP code to be requested, including:
When the credit card is being used as a deposit to secure payment in the event of default, loss, damage, or other similar occurrence;
Cash advance transactions;
When the person, firm, partnership, association or corporation accepting the … more